Hey Biz Starters!
Before you ask, no, I donโt have a Black Friday deal.
I know, I know. Everyone else is shouting โLAST CHANCE!โ in all caps and throwing confetti.
Meanwhile, Iโm keeping my prices right where they belong: fair, proven, and worth it.
Iโm so confident in what weโve built that Iโm giving my entire team: Richard, Ana, Rajesh, Sam, Maina, April, and Lin โ time off from November 24 to January 2.
Yep. No newsletter. No calls. No meetings.
I secretly think they canโt wait.
But the businesses? Theyโll still be running. Systems will still be selling. Sales will still be churning, because we built it that way.
Vault drops are already scheduled, Gemini HQ customers can still submit a support ticket for assistance, and the brokerage and learning academy? Completely self-sustaining.
Being able to step away from your business and still have a business is the real flex.
In fact, Iโm on vacation this week and nothingโs getting missed.
I actually share how you can set this up in your own business right here.
If that kind of freedom sounds good to you, hereโs the part where Iโll break the rule a bit, because if you do want to run a Black Friday sale, thereโs a smart way to do it. Try this:
1. Sell the outcome, not the discount.
People donโt care about โ20% off.โ They want results, relief, or revenue. Lead with that.
2. Add a bonus, not a markdown.
Stack value instead of slashing prices. Add something irresistible, a mini audit, private session, or upgrade.
3. Time-box it with confidence.
Keep it short , 48 hours max. Donโt beg for sales. Set the window and stick to it.
4. Reward the loyal, not the random.
Make it a private offer for your subscribers, past clients, or VIPs. Exclusive always beats cheap.
Thatโs how you stand out in a sea of 50%-off chaos, with intention, not desperation.
~Coach Sherry
Now, letโs take a stroll through this weekโs news, tips, and resources starting with weekโs Biz Gems.๐
๐Biz Gems
Exclusive tools and resources. No waiting. Just winning.
Money Corner
To help get you motivated about making money for your business, I share resources in each issue to help you Get Money!
SEE THIS WEEKโS WAYS YOU CAN GET FUNDING โ
โ CEO Energy Check
Hereโs What to Automate Before Your Holiday Break
Welcome sequences โ nurture new leads while youโre offline.
Sales workflows โ make sure every click, cart, or quiz gets a follow-up.
Client onboarding โ keep operations moving without you.
Check-ins and renewals โ let retention work while you rest.
Set it up once. Let it run all season.
Thatโs how you take time off and stay profitable.
Digital Marketing News
Microsoft To Use LinkedIn Data For AI Training By Default, Here's How To Opt Out
Microsoft-owned LinkedIn will start collecting user data to train its artificial intelligence (AI) models.
READ MORE โ
A Comprehensive Guide: 14 Ways to Grow Your Instagram Followers Naturally in 2025
Genuine engagement works to improve reach, visibility, and long-term audience retention. With supportive features like detailed insights and Instagramโs engagement triggers, optimizing content is easier than it has ever been.
Posts of The Week
Hot Off The Feedย
Top Tool of The Week
Show Donโt Tell โ The Tool That Keeps Me Sane
Loom is my go-to for showing, not telling, no meetings, no endless threads, just clear communication on demand.
If youโre ready to get some of those hours back, this tool does the heavy lifting.
You know whatโs better than another meeting? A Loom video.
I use Loom to send quick messages, walk clients through designs, record mini-trainings, and demo workflows, all without scheduling a single call.
Itโs how I save hours every week and keep projects moving even when Iโm offline.
Here are 4 ways any entrepreneur can use Loom in their business:
1. Quick Client Updates
Record a 2-minute walkthrough instead of writing a long email. Show progress, explain decisions, and keep clients in the loop โ fast.
2. Onboarding Made Easy
Create reusable videos that explain your process, expectations, and deliverables once, then share them with every new client or team member.
3. Training & SOPs
Use Loom to document how you complete recurring tasks. Hand it off to your VA or team so things run smoothly when youโre out.
4. Product & Service Demos
Record personalized walkthroughs that show prospects exactly how your offer works, no live call needed.
Loom gives you back time, clarity, and sanity โ all with one click.
Try Loom here โ
Until next time
Thatโs it for this Tuesdayโs Issue #97. Thank you so much for reading The Biz Starterโค๏ธ. I welcome your thoughts, so feel free to hit reply.
Coach Sherry Business Strategist
Find me on ย LinkedInย or Work With Me
๐ฉท โIโm here to help you move like a CEO โ to get funded, get clients, and get serious about building wealth. If youโre ready to step out of your comfort zone and actually move, thatโs where the clients, the revenue, and the fun really start.โ ~Dr. Sherry
๐๐๐ป๐ฑ๐ถ๐ป๐ด. ๐๐ฟ๐ผ๐๐๐ต. ๐ฆ๐๐ฐ๐ฐ๐ฒ๐๐. ๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฒ๐ฑ