- The Biz Starter 🚀with Sherry
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- ☕The Coffee Catastrophe That Changed How I Run My Business
☕The Coffee Catastrophe That Changed How I Run My Business
...one morning. one machine. one major business lesson.

Hey Biz Starter!
Let me tell you about the morning I realized automation isn’t a luxury—it’s survival.
So there I was, stumbling into the kitchen, ready to start my day like a normal, functioning adult. I press the magic coffee button, expecting my liquid motivation to start brewing.
Nothing.
Not a drop. Not a gurgle. Just silence.
My coffee maker, my most trusted morning ally, betrayed me.
In a desperate act of survival, I did what any reasonable person would do—I smacked it. (Technical troubleshooting, obviously.) But the machine had made up its mind: "Not today, Sherry."
And let me tell you, trying to run a business without coffee is a risk even I wouldn’t take.
This little caffeine catastrophe made me realize something:
I had put too much trust in one manual process.
Just like my coffee maker failed me, there are so many tasks in business that, if left to chance, will fail at the worst possible moment.
Let’s Talk Automation Before Your Business Has a Coffee Maker Moment
▪️Email sequences can be automated instead of remembering to follow up with leads, let your email system nurture them while you sleep.
▪️Social media scheduling to post content in advance instead of rushing last minute. (Nobody wants "Buy my thing!" energy at 11:59 PM.)
▪️Client invoicing & payments can be automated because "Oops, I forgot to invoice" isn’t a solid business strategy.
▪️Lead tracking & CRM systems are necessary so you don’t let hot leads go cold because you’re too busy juggling everything.
The Key to Automation? Make It Work For You, Not Against You
Listen, I’m all for automation—but don’t let it turn you into a robotic, faceless brand. The trick is to automate the tasks, but never the human connection.
So here’s your challenge: Find one thing in your business that you can automate this week. Your future self will thank you.
As for me? I’m off to buy a backup coffee maker. Because some things should never be left to chance.
To your (fully caffeinated) success,
Sherry
P.S. Have you ever had a piece of technology fail you at the worst possible moment? Hit reply—I need to know I’m not alone in this betrayal. 😂
Now, let’s get into this week’s tips, ideas, resources, and the latest news!
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💹Money Corner a/k/a Get Money‼️
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⏳Until Next Time
That’s it for this Tuesday’s Issue #81. Thank you so much for reading The Biz Starter❤️. I welcome your thoughts, so feel free to hit reply.
Goodbye Biz Starters!
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