Hi biz-starters!

Welcome to this week's edition of The Biz Starter🚀 Newsletter!

Thanks for taking the time to open this email and look around. I appreciate you! Let me know what you think of it, and if I can ever be of service, just reply to this email. Your message will go straight to me.--Sherry 

I can’t tell you the number of times I get clients who quietly consume my content and then suddenly DM me out of the blue, ready to enroll or book a strategy session.

It happened last week. Someone who has NEVER engaged with my content - ( I don’t think he had even ‘liked’ anything) - reached out to me and sent me an amazing message and then a few days later enrolled in my Get Clients program and Level-Up package.

I’ve learned that “ready” qualified buyers quietly pay attention until it’s the perfect time for them to come in.

They started showing up for me when I figured out how to share a strong message that speaks to them.

The mistake I made, and I see many of my clients make, is winging it and sharing content with no intent to nurture.

OR running ads to funnels and struggling to get people to buy (in other words - posting content without intent and on "sales" calls trying to convince people to buy),

This is 100% a result of messaging NOT speaking to the “ready” buyers.

If you are intentional about your content, you do a good job of warming your audience up to you.  Your content, live events, podcast guest spots, and blogs speak to the people who are ready to take action when you are intentional about your messaging.

Shallow content was not enough.

To do this, I had to go deep into describing the cause of my audience’s problem.

Why?

Ready premium buyers are looking for solutions—rather than the same “how to” content everyone else shares.

When you learn this type of content, you begin seeing those DMs from people ready to take action and move forward. 

The secret–don’t just focus on the problem…instead, I learned how to communicate why they are experiencing the problems—from a unique perspective.

Do you need help with this? Let’s hop on a quick strategy session where I evaluate your positioning and messaging to give you specific, actionable advice on EXACTLY what you need to attract ready-to-invest buyers to your business. 

I have 10 slots remaining...Book Consultation⚡ 

This week, we discuss using intentionality to elevate your business and avoiding the meh zone with your business.

Cool Biz Starter🚀Resources

• 🔥Get repeat sales without spending more—learn how in the New 5-Day Challenge to Boost Repeat Sales! 

• ⭐Save time and money growing your business with these Biz-Building Resources.  

• 📈Check out my FREE Report to Get Repeat Sales so your customers keep coming back to you for more.  

• 📌Get 1-on-1 help with growth, positioning, and funnels. Book a Consult with me: 30 MIN. 

Also, my favorite tool to grow on Twitter and LinkedIn. Try it for free!

Now, let’s get into this week’s tips, ideas, resources, and the latest news!

The Latest from Sherry

Beyond the Buzz: How to Use Intentionality to Elevate Your Content Marketing Game

Did you know that your authenticity and willingness to be human help you establish a connection with your audience? Intentionality can elevate your business. In this blog, we explore how you can use intentionality to elevate your content marketing approach, build strong relationships with your audience, and attract and repel the right people. 

💹Money Corner a/k/a Get Money‼️

To make it easier for you to discover opportunities to secure money for your business, I share resources to help you Get Money. “Expect the best. Prepare for the worst. Capitalize on what comes." - Zig Ziglar.

Every month, WomensNet awards a $10,000 Amber Grant to a woman-owned business in a specific, rotating category — like health and fitness, food and beverage, or animal services — and one $10,000 grant to another woman-owned business. They also award a quarterly $10,000 grant to one startup and one nonprofit. See the easy process to apply.

Comcast awards $10,000 grants to businesses owned by women and people of color several times per year. Each Comcast RISE Investment Fund application cycle is open to entrepreneurs in specific target cities. You can also apply for “marketing services and tech makeovers,” which don’t include cash prizes but can still help your business grow. See how you can apply.

If you are a member of a traditionally underrepresented racial/ethnic minority group, you might be able to get help from the U.S. Department of Commerce Minority Business Development Agency. They have 40 business centers throughout the U.S. and offer grant competitions and other services for minority-owned businesses. More on the MBDA Capital Readiness Program Grant.  

👩🏽‍💻Digital Marketing News

Twitter is taking away two-factor authentication from March 20; here’s how to secure your account.

📆Tweets of the Week

💜🤗Entrepreneur Stories For Your Soul

Celebrate Women’s History Month and International Women’s Day with women-owned businesses on Amazon.

👥👥Community News

Community builds strong leaders and helping people work together to achieve great things. "There is immense power when a group of people with similar interests gets together to work toward the same goals." Idowu Koyenikan. Check out what's happening in community news.👇

• How 3 startups are approaching community-building roles. 

• Facebook has announced that it will shut down its Mentorship feature in Groups.

• Discord's themes are locked behind its $10 per month Nitro subscription.

• Oncyber, a 3D world-building platform that supports NFTs and is used by Web3 creators and communities, has developed an AI-powered tool.

🧵🪡🛠️ Handmade's Tales

🔹Etsy, eBay, PayPal Want IRS 1099-K Relief for Online Sellers.

🔹Michaels Welcomes Sellers with Launch of Online Marketplace.

🔹Stay-at-home mom made $23,000 in 3 months on Etsy.  

🔹The five easiest Etsy shops to start where entrepreneurs can earn six figures or more.

🔨Top Tool of the Week

Product Brand and Promotion Guide

A strong product brand and effective promotion are must-haves for entrepreneurs who sell products. Being intentional about branding and promotion means clearly understanding your target audience and the message you want to communicate to them.

A brand is more than just a logo or a catchy tagline; it involves the brand story and the customer’s experience with a company's product, including its quality, reliability, and overall reputation. Intentional branding and promotion require a consistent message across all channels, including social media, advertising, and packaging; otherwise, you risk...

• Potential customers may not recognize or remember your product without a clear brand identity and consistent messaging.

• Being overlooked in a crowded marketplace and losing sales.

Imagine increasing the revenue from your produce with ease. You can start building a powerful, cohesive product brand and promotion for free with the Product Brand and Promotion Guide.

⏳Until Next Time

That’s it for this Tuesday’s edition. Thanks as always for reading The Biz Starter!🙂 Please forward this to friends and peers who can benefit from entrepreneur growth content. If you have any questions or would like to discuss working with me, please email me directly at [email protected]. I'll get back to you straight away!

If you enjoyed this Issue #32, I'd love for you to mention it on your socials, don't forget to tag me so I can give you a shout-out!❤️

Goodbye Biz Starters!