Hi biz-starters!

Welcome to this week's edition of The Biz Starter🚀 Newsletter!

Thanks for taking the time to open this email and look around. I appreciate you! Let me know what you think of it, and if I can ever be of service, just reply to this email. Your message will go straight to me.--Sherry 

I know that you have skills, talent, and the ambition to achieve great things!

You know what sucks?

Knowing your business has potential but never being able to see results.

I have seen time and time again WHY some entrepreneurs fail.

And the reason is simple…

They don’t have strong messaging around their offer that attracts quality leads and buyers.

Without that, it doesn’t matter how great your offer is or how many sales emails and ads you attempt. You’ll have little to no results until your messaging is nailed down.

PERIOD.

This applies to every part of your funnel – from the copy you use & graphics to the messaging in your offer.

Without this I’ve seen entrepreneurs spend so much money, time, and energy on ads.

Burning money because they thought they needed more “Strategy Sessions” booked to make more money.

Or more “Sales” for their products.

The words you use are everything when it comes to connecting with the RIGHT target audience, helping them gain trust in you, and fueling them to take action.

Here’s two messaging tips for your offers to get more leads and sales...

🔵Avoid using words such as “download,” “submit,” and even “buy” from your vocabulary. Instead, give results-based instructions that includes an incentive and communicate benefits like—“Get Your Free Checklist,” “Get a Free Report,” or “Get 35% Off eBook ”

🔵Make it about your audience or how they will benefit by using words like “me,” “my,” or “I” in the CTA button copy. For example, “Send me the Marketing Genuis eBook” or "Yes, I Want To Crush My Sales"!

Remember that “click here” doesn’t work anymore. Your call-to-action needs to be clear, direct, customized, and powerful to convert.

This week we focus on making your messaging attract the audience you want.

Cool Biz Starter🚀Resources

• 🔥Get repeat sales without spending more—learn how in the New 5-Day Challenge to Boost Repeat Sales!

• ⭐Save time and money growing your business with these Biz-Building Resources.  

• 📈Check out my FREE Customer Onboarding Report to help retain customers and get repeat sales.  

• 📌Get 1-on-1 help with growth, positioning, and funnels. Book a Consult with me: 30 MIN. 

Also, my favorite tool to grow on Twitter and LinkedIn. Try it for free!

Now, let’s get into this week’s tips, ideas, resources, and the latest news!

The Latest from Sherry

Maximizing Your Sales Funnel: How Messaging Can Make or Break Your Offer📌

The latest hot topic for entreprenuers has been nailing their message and growing by communicating their value to get sales and customers in hopes of getting repeat business and connecting with people—some refer to this as your brand voice.

The goal to strive for is to create a conntection and share your message with your audience to show you understand them. Here are strategies to nail your message, strengthen your sales funnel, and position your business for success.

💹Money Corner a/k/a Get Money‼️

To help get you motivated about securing money for your business, I'll share resources to help you Get Money. Remember, a business that has no revenue is just a hobby.🙂

Cash flow problems can lead to all kinds of problems for small to medium-sized businesses — from non-payment of taxes to bankruptcy. Here are a few possible solutions for SMB owners dealing with cash flow problems.

Qualified Alabama entrepreneurs can apply for up to $200,000 dollars. The program supports Alabama entrepreneurs such as women, minorities and rural founders.

To keep late payments from happening, you need to learn how to prevent them in the first place. Here's how to protect yourself and get the money your business rightfully earned.

👩🏽‍💻Digital Marketing News

Facebook and Instagram are testing selling you blue checks for $12 a month.

📆Tweets of the Week

💜🤗Entrepreneur Stories For Your Soul

Entrepreneur Adenah Bayoh is among the most successful Black female entrepreneurs in New Jersey. In addition to being one of the youngest IHOP franchise owners in its history, owning four locations in the Garden State. While things are looking up for Bayoh today, like most business owners across the U.S., the early days of the COVID-19 pandemic saw her struggle to get funding to keep her businesses afloat. Learn more about her story.

👥👥Community News

Community brings a community, building strong leaders and helping people work together to achieve great things. "There is immense power when a group of people with similar interests gets together to work toward the same goals." Idowu Koyenikan. Check out what's happening in community news.👇

• WhatsApp adds a new way to save your disappearing messages.

• Discord Stage channels add video for better community events.

• How to mention all group members in a Facebook Post.

• The importance of community and its impact on building online brands.

🧵🪡🛠️ Handmade's Tales

 🔹22 Incredible Black-owned Etsy Shops you’ll wish you knew about sooner.

🔹Valentine’s Day sales about the same as last year despite inflation, retailers say.

🔹How Retailers Should Deal with Digital Advertising Inflation in 2023.

 🔹Nearly 90% of Amazon Sellers Report Profitability, even in a difficult marktet.

🔨Top Tool of the Week

After last month’s newsletter, I got many questions about how to build my landing pages to grow my email list. So, I wanted to explain my process to address any questions you might have.

The first step is to create a Leadpages account. They offer a 14-day free trial, so you can try it risk-free. Once your account is set up, creating your squeeze (landing) page is quick and easy.

1. Choose a template: Leadpages offers plenty of templates. You can filter them by type and sort them by conversion rate.

2. Customize your template: Use the Drag & Drop Builder to edit your text, images, and background. Make sure your messaging aligns with your brand voice.

3. Add a lead magnet: Upload your ebook, course, or checklist to Leadpages, then add it to your opt-in form to deliver it to your subscribers.

4. Connect your email service provider: Using a third-party email service provider? No problem. Leadpages integrates seamlessly with Mailchimp, AWeber, Drip, and more.

5. Publish your page: Every Leadpages account has its own URL for you to publish. Or you can publish your page to another domain that you own.

Giving Leadpages a try using the 14-day free trial is a no-brainer to grow your email list and sell your products and services. And it also comes with a 30-day money-back guarantee. Woohoo!🎈

⏳Until Next Time

That’s it for this Tuesday’s edition. Thank you for reading.🙂

If you enjoyed this Issue #30, I'd love for you to mention it on your socials, don't forget to tag me.❤️

Goodbye Biz Starters!