☎️Your Next Client Is Already in Your Contacts

Spoiler: Your Next Client Isn’t a Stranger

Hey Biz Starters

So here’s a wild thought: What if we just… did business with the businesses we already do business with?

Stay with me.

You get your coffee from the same spot every week (they know your order by heart and still spell your name wrong). You get your nails done by the same tech who gives life advice and side-eyes your texts. You swear by that one local plumber who actually shows up on time.

Now imagine saying to them, “Hey,I do websites/funding/branding/[insert your thing here]. Wanna trade invoices?”

Boom. Local business magic.

Here’s why it works: 82% of people say they’d spend more with a business they trust, especially when it’s local. And word-of-mouth from local connections drives 5x more sales than paid ads.

That nail tech? She talks to everyone. Plus, businesses that mix online sales with local collabs grow 2x faster than those going it solo.

Doing business with businesses you already support is like dating someone you actually know—low risk, good vibes, and no surprises. It’s smart, it’s convenient, and it keeps money moving in the neighborhood.

And if you're reading this in Maryland like me, yes, I am talking about that crab cake spot you love.

Catch you around the corner,

Now let’s slide into this week’s Biz Gems...

—Sherry

💎Biz Gems

Exclusive tools and resources. No waiting. Just winning.

👉Do you want to publish a book to grow your business?

Publish your book WITHOUT writing a single word! Just one hour of your time creates a professional 20-80 page book—completely free of A.I. content. If you want a book that generates consistent leads and sales for your business in as little as 30 days. Learn more at 30daybooklaunch.com.

Frontdesk | AI Phone Receptionist for Busy Businesses

Frontdesk is a 24/7 virtual receptionist that handles calls, texts, scheduling, and customer questions—just like a real human. It connects with your booking tools to automate appointments and after-hours support.

Work Smarter. Get Paid Faster.

Book clients faster and manage everything in one place with HoneyBook — the all-in-one tool for proposals, contracts, invoices, and payments. Voted #1 Small Business Client Management Platform. Try it free for 7 days, and get 30% off — no credit card is needed.

The Latest from Sherry

HEY FROM MARYLAND…WELL SORT OF!

Want more referrals? Stop waiting—and start giving.

Let me tell you what reminded me.

Last week, my nail tech (who knows everything about everyone) said, “Sherry, I sent my cousin to your website. She needs help starting her business—said you looked like you don’t play.” 😂 I’ll take it.

What’s funny is—I had just referred her to three people the week before for wedding nails, press-ons, and a pop-up. No pitch. Just me bragging on her like I always do.

People remember who puts them on. Especially when you do it without asking for anything back.

Referrals aren’t random. They’re reciprocal.

So if your inbox is quiet, your DMs are dry, and you’re wondering where the love is… start sending some first. Tag a biz you love. Shout out to a client. Drop someone’s name in a convo.

Referral energy is real, and it always circles back. My goal is to introduce 5 people to at least 5 people they didn’t know before, every week.

Money Corner

To help get you motivated about making money for your business, I share resources in each issue to help you Get Money!

SEE THIS WEEK’S WAYS YOU CAN GET FUNDING →

How Small Businesses Can Secure Fast And Flexible Funding: A Guide To Smart Financing

From navigating traditional lending hurdles to exploring alternative financing options, access to capital remains critical for success.

The Awesome Foundation

The Awesome Foundation is an ever-growing worldwide community devoted to forwarding the interest of awesome in the universe. Created in 2009 in Boston, the Foundation distributes $1,000 grants, no strings attached, to projects and their creators. Forwarding the interest of Awesome in the universe, $1,000 at a time.

Tired of playing ATM for your own business?

If you’re a coach or service-based business still swiping personal cards to grow, it’s time to stop. I’ve got funding options made for you—with a quick app and 24-hour approval. Use it for marketing, systems, team support—whatever moves your business forward (without draining your wallet). Contact Coach Sherry at 240-540-4302.

This is exclusive to coaches, and spots are limited.

Digital Marketing News

LinkedIn Announces New Video Ad Options at NewFronts.

As LinkedIn positions itself more firmly as a home for creators, influencer marketers …

Best Time to Post on Instagram in 2025: A Complete Guide

Post on Instagram when your audience isn’t online, and your content could vanish into the void before it even has a chance.

Threads is finally embracing links

If you're active on Threads, you've probably noticed that posts with links don't do very well with the app's recommendation algorithm. This is especially noticeable if you're a publisher, creator who depends on social media to share your work.

WhatsApp Adds New Ways for Businesses To Send Promotional DMs

Meta’s adding some new ways for businesses to engage with potential customers on WhatsApp, including business “broadcasts”, which will enable brands to pay to amplify their offers to people who’ve previously interacted with them.

Hot Off The Feed 

Posts of The Week

We shared a lot—these stood out. Quick, smart, and worth the scroll.

▪️𝗕𝗹𝗮𝗻𝗸 𝘀𝗰𝗿𝗲𝗲𝗻𝘀 𝗱𝗼𝗻’𝘁 𝗽𝗮𝘆 𝘁𝗵𝗲 𝗯𝗶𝗹𝗹𝘀.

If you've ever stared at a blank screen thinking: "How do I pitch this?" — this one's for you.

▪️ How Resistance Keeps Us Stuck.
 

If there’s no pushback, you’re probably not making progress.

▪️Step away from the chaos

Take a few deep, intentional breaths, and allow your entire system to recalibrate. 

Tool up without tech stress.

Top Tool of The Week

This Month’s Tool: Clients Without Content. The Less Posting, More Profit Systems for Women Entrepreneurs

A coach recently vented to me.

“I’ve been posting every day—LinkedIn, Instagram Reels, Facebook. Carousels, stories, lives. Still… nothing.”

I asked her one question: “Are you a coach, or are you a content creator?”

She paused. Then said, “I’m a coach. I just don’t know another way to get clients.”

That’s exactly why I wrote Clients Without Content: The Less Posting, More Profit System for Women Entrepreneurs.

This book shows you how to step away from nonstop posting and build a client-getting system that actually works without you being glued to social media.

Inside this book, you'll discover:

  • Why most women entrepreneurs waste valuable time in the wrong places and how to redirect your energy for maximum results

  • The Client Attraction Matrix—a framework for finding high-quality clients without daily posting

  • The High Value Conversations Method that turns everyday chats into client opportunities without feeling sleazy

  • The Fast Track Offer system makes it dramatically easier for clients to say "yes"

  • The Follow Up and Referral Loop that creates an endless pipeline of ideal clients without additional marketing

If posting worked, you’d already be fully booked. What you need is Clients Without Content.

Until next time

That’s it for this Tuesday’s Issue #86. Thank you so much for reading The Biz Starter❤️. I welcome your thoughts, so feel free to hit reply.

Coach Sherry Business Strategist

𝗙𝘂𝗻𝗱𝗶𝗻𝗴. 𝗚𝗿𝗼𝘄𝘁𝗵. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀. 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱

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