Hey Biz Starter,
You know those moments when somethingโs trending online, and before you can blink, every brand is trying to jump on it, usually three days too late?
Yeah. Thatโs where we win.
Big brands need a meeting, a memo, and a mood board just to approve a post. We just need Wi-Fi, a Canva template, and five minutes between Zoom calls.
Thatโs the beauty of Agile Marketing, or what I like to call the RAT Method: React. Adapt. Thrive. Itโs not about chasing every shiny trend. Itโs about showing up in the moment when your audience is actually paying attention.
This week, Iโm breaking down how you can use RAT marketing to ride trends without losing your brand voice (or your sanity).
๐กSpoiler: you donโt need a team of twenty or a six-figure ad budget. Just good timing and a sense of humor.
Grab your coffee and Iโll show you how small brands are outsmarting the big ones by moving faster, not fancier.
โ Sherry
๐Biz Gems
Exclusive tools and resources. No waiting. Just winning.
The Latest from Sherry
Meet the RAT Method: The Only Kind of Rat Youโll Want in Business.
You ever notice how the internet moves faster than your morning coffee kicks in?
One minute itโs a trending sound, the next itโs a full-blown movement and somehow, a mattress company is involved.
Big brands canโt keep up. Theyโve got departments for their departments. Meanwhile, small business owners like us? We can post, pivot, and profit before the next headline drops.
Thatโs the beauty of Agile Marketing or as I like to call it, the RAT Method: React. Adapt. Thrive.
The Real Talk
Agile marketing isnโt about chasing every trend. Itโs about joining conversations that are already happening and making them relevant to your audience.
Think of it like showing up to a party. You donโt start a new topic out of nowhere, you jump in, add your take, and make people laugh or think.
A fitness coach did this brilliantly. When โHot Girl Walksโ went viral, she turned it into โCEO Walksโ, a mix of self-care and strategy sessions on the go. She didnโt reinvent the wheel. She just put her brand spin on what everyone was already talking about.
Why This Works
Timing beats polish. Every. Single. Time.
A Sprout Social report found that posts tied to current events or trending topics get 38% more engagement than evergreen content.
So while the big guys are still โreviewing drafts,โ you can post something raw, real, and relevant; and watch it outperform their ad campaign.
How to Try RAT Marketing This Week
Listen first.
Follow trend trackers like Exploding Topics, Google Trends, or even TikTokโs Creative Center.
When you catch a trend before the big brands even finish their meeting.(React. Adapt. Thrive.)
Create fast templates.
Keep 3โ5 Canva designs ready: quote post, meme, or โmy take on thisโ style. Drop in text. Hit post.Stay brand-aligned.
Donโt post about random drama unless it connects back to what you do. Relevance is what turns views into clients.Document, donโt overthink.
Record your reaction. Share your thoughts. Talk to your audience like theyโre your group chat.
Try This:
Pick one trend this week.
Add your opinion, your humor, or your story.
Post it in real time, no filters, no committee.
Youโll be amazed at how quickly people engage when your brand feels alive.
Whatโs Next
If you want the templates, post ideas, and systems that make this easy to repeat, Iโve got you covered inside The Vault , my monthly drop of ready-to-use marketing systems for busy entrepreneurs.
๐Grab your key and get exclusive access to The Vault.
You donโt need to post more. You just need to post smarter.
And sometimes, that means being a little RAT. ๐
Catch you next week,
Sherry
Money Corner
To help get you motivated about making money for your business, I share resources in each issue to help you Get Money!
SEE THIS WEEKโS WAYS YOU CAN GET FUNDING โ
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Posts of The Week
Hot Off The Feedย
Tool up without tech stress.
Top Tool of The Week
If you ever feel like the internetโs moving faster than your morning coffee, these two tools will keep you in the loop without the chaos.
Glasp and Refind both curate trending articles and insights around your favorite topics โ business, marketing, entrepreneurship, you name it. Instead of getting lost in scroll mode, youโll see whatโs actually trending and worth your time.
Perfect for the โAdaptโ part of RAT marketing โ see whatโs buzzing, add your spin, and post while everyone else is still catching up.
๐ Try them out: glasp.co | refind.com
๐ฌ Try This Weekโs Challenge
Hereโs your RAT practice round:
Open Glasp or Refind.
Pick one trending post or article in your niche.
Share your take in a quick LinkedIn post, story, or short video.
Keep it simple. No overthinking, no scheduling. Just your perspective, in real time.
Thatโs what agile marketing looks like โ quick, authentic, and human.
Tag me when you post, Iโll be cheering you on (and maybe stealing your idea).
Until next time
Thatโs it for this Tuesdayโs Issue #95. Thank you so much for reading The Biz Starterโค๏ธ. I welcome your thoughts, so feel free to hit reply.
Coach Sherry Business Strategist
Find me on ย LinkedInย or Book a 1:1 Call
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