😊Why “winging it” might just be your secret marketing superpower

Meet the RAT Method: The Only Kind of Rat You’ll Want in Business.

You ever notice how the internet moves faster than your morning coffee kicks in?

One minute it’s a trending sound, the next it’s a full-blown movement and somehow, a mattress company is involved.

Big brands can’t keep up. They’ve got departments for their departments. Meanwhile, small business owners like us? We can post, pivot, and profit before the next headline drops.

That’s the beauty of Agile Marketing or as I like to call it, the RAT Method: React. Adapt. Thrive.

The Real Talk

Agile marketing isn’t about chasing every trend. It’s about joining conversations that are already happening and making them relevant to your audience.

Think of it like showing up to a party. You don’t start a new topic out of nowhere, you jump in, add your take, and make people laugh or think.

A fitness coach did this brilliantly. When “Hot Girl Walks” went viral, she turned it into “CEO Walks”, a mix of self-care and strategy sessions on the go. She didn’t reinvent the wheel. She just put her brand spin on what everyone was already talking about.

Why This Works

Timing beats polish. Every. Single. Time.

A Sprout Social report found that posts tied to current events or trending topics get 38% more engagement than evergreen content.

So while the big guys are still “reviewing drafts,” you can post something raw, real, and relevant; and watch it outperform their ad campaign.

How to Try RAT Marketing This Week

1. Listen first.
   Follow trend trackers like Exploding Topics, Google Trends, or even TikTok’s Creative Center.

2. Create fast templates.
   Keep 3–5 Canva designs ready: quote post, meme, or “my take on this” style. Drop in text. Hit post.

3. Stay brand-aligned.
   Don’t post about random drama unless it connects back to what you do. Relevance is what turns views into clients.

4. Document, don’t overthink.
   Record your reaction. Share your thoughts. Talk to your audience like they’re your group chat.

Try This:

Pick one trend this week.
Add your opinion, your humor, or your story.
Post it in real time, no filters, no committee.

You’ll be amazed at how quickly people engage when your brand feels alive.

What’s Next

If you want the templates, post ideas, and systems that make this easy to repeat, I’ve got you covered inside The Vault , my monthly drop of ready-to-use marketing systems for busy entrepreneurs.

👉Grab your key and get exclusive access to The Vault.

You don’t need to post more. You just need to post smarter.

And sometimes, that means being a little RAT. 🐀

Catch you next week,

Sherry

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