- The Biz Starter 🚀with Sherry
- Posts
- Tiny Brands, Big Bags
Hey there, my favorite overachievers,
I’ve got a new motivational word for you for Q2: focused.
If your business feels like a never-ending group project—with you doing all the work—it might be time for a reset. We’ve been sold the idea that more offers, more platforms, and more hustle equals more success.
But what if the opposite is true?
You’ve got the course. The freebie. The group. The content calendar from hell. And maybe—just maybe—you’ve wondered if there’s a simpler way to grow your business without growing your to-do list.
A friend of mine, let’s call her Tammy, used to run a full-blown online empire. She had the membership, the course, the merch line, the podcast, the Facebook group, the newsletter… and a stress rash.
I remember asking her, “How’s business?”
She sighed and said, “Busy. Broke. Burned out.”
That’s when she did something bold—she shut it all down. Deleted half her offers. Paused everything but her email list. Focused on one service she loved. She rebuilt her brand as a “tiny brand”—one offer, one platform, one clear message.
Now? She works less, makes more, and actually enjoys her business again.
Tiny brands aren’t lazy. They’re focused.
They cut the fluff, simplify your schedule, and keep your audience clear on what you actually do.
And if you're tired of juggling all the things, this issue is for you. Let’s talk about how women like Tammy (and maybe you?) are trading big biz chaos for small brand clarity—and why it's working.
Maybe less really is more.
—Sherry
P.S. If DFY is your love language, The Vault is for you. Get instant access to your private vault of done-for-you templates, mini-courses, and digital tools—dropped monthly to help you build a tiny but mighty brand without starting from scratch. Get inside The Vault—
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The Latest from Sherry
HEY FROM MARYLANDI’ve been cooking up something behind the scenes —intentionally built to support women entrepreneurs at every stage of their business journey. It needed to be clear, useful, and truly accessible. Say hello to The Vault — Your curated power collection of mini-courses, ebooks, templates, behind-the-scenes drops—and a space to get real about your business. And yes—everything inside comes with that done-for-you touch, so you’re not stuck starting from scratch. If you want expert guidance without weekly coaching calls, this is your monthly drop of clarity and confidence. And for the first 50 signups? There’s something special waiting for you inside. TAKE A PEEK INSIDE → |
Money Corner
To help get you motivated about making money for your business, I share resources in each issue to help you Get Money!
SEE THIS WEEK’S WAYS YOU CAN GET FUNDING →
Digital Marketing News
 LinkedIn Tests Video Trends to Encourage Member EngagementLinkedIn’s taking another step into TikTok territory, with a new video trends feature … |  Facebook and Instagram change set to impact users from todayA major change is taking place in our social media platforms, as users with… |
 Instagram Marketing: How to Use It for Your Small BusinessInstagram Marketing: How to Use It for Your Small Business |  How to Use Threads: The Complete GuideThreads strategies and content ideas to weave a thread of engagement with your audience! |
Hot Off The Feed
Posts of The Week
We shared a lot—these stood out. Quick, smart, and worth the scroll.
 ▪️𝗬𝗼𝘂’𝗿𝗲 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 “𝗿𝗶𝗴𝗵𝘁 𝘁𝗶𝗺𝗲”? They show up anyway. |  ▪️ 𝗘𝘃𝗲𝗿 𝘁𝗿𝗶𝗲𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗝𝗲𝗻𝗴𝗮 𝘁𝗼𝘄𝗲𝗿 𝗶𝗻 𝗮 𝗵𝘂𝗿𝗿𝘆? Rush it → it tumbles. |  ▪️𝗠𝗮𝗸𝗶𝗻𝗴 𝘀𝗶𝘅 𝗳𝗶𝗴𝘂𝗿𝗲𝘀 𝗶𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗳𝗹𝗲𝘅. Your strategy is not a deck in Notion. |
Tool up without tech stress.
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Until next time
That’s it for this Tuesday’s Issue #83. Thank you so much for reading The Biz Starter❤️. I welcome your thoughts, so feel free to hit reply.
Dr. Shery Perez, Business Strategist
𝗙𝘂𝗻𝗱𝗶𝗻𝗴. 𝗚𝗿𝗼𝘄𝘁𝗵. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀. 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱
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