The #1 Thing Missing From Your Personal Brand.

Hey BizStarter!

Something I’ve noticed.

Open your feed, and it hits you immediately:

Coaches, consultants, service professionals, and 9-to-5ers rocking the same “personal brand” starter pack: headshot, polished bio, and hot takes.

It looks good. It also looks…like everyone else.

Want to fix it?

Stop trying to remix their greatest hits. Make your track worth playing.

Skip the copy‑and‑paste formulas. Do something that makes people curious:

• Finally, start the thing you keep “researching.”

• Say the thing everyone else is too polite to say.

• Post the take that’ll make your group chat explode.

• Call out the elephant in the room (nicely… or not).

• Say out loud what everyone’s whispering.

My best posts weren’t planned; they came from genuine moments and lessons that stuck with me.

Here’s the big takeaway:
You don’t need to copy the influencers. You need to create a life and business worth talking about, and then actually talk about it.

You don’t need to post every day, either. Post when you have something valuable or helpful to say. (I scream about this in my book, Clients Without Content.)

At the end of the day, when you stop trying to look interesting and be interesting, your brand builds itself.

So ask yourself: If I wasn’t trying to look the part, what would I post today?

And if you’re drawing a blank, maybe the next step isn’t posting, it’s doing.

Let’s lighten the load, starting with this week’s Biz Gems.👇

💎Biz Gems

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