Hey BizStarter!
Something I’ve noticed.
Open your feed, and it hits you immediately:
Coaches, consultants, service professionals, and 9-to-5ers rocking the same “personal brand” starter pack: headshot, polished bio, and hot takes.
It looks good. It also looks…like everyone else.
Want to fix it?
Stop trying to remix their greatest hits. Make your track worth playing.
Skip the copy‑and‑paste formulas. Do something that makes people curious:
Finally, start the thing you keep “researching.”
Say the thing everyone else is too polite to say.
Post the take that’ll make your group chat explode.
Call out the elephant in the room (nicely… or not).
Say out loud what everyone’s whispering.
My best posts weren’t planned; they came from genuine moments and lessons that stuck with me.
Here’s the big takeaway:
You don’t need to copy the influencers. You need to create a life and business worth talking about, and then actually talk about it.
You don’t need to post every day, either. Post when you have something valuable or helpful to say. (I scream about this in my book, Clients Without Content.)
At the end of the day, when you stop trying to look interesting and be interesting, your brand builds itself.
So ask yourself: If I wasn’t trying to look the part, what would I post today?
And if you’re drawing a blank, maybe the next step isn’t posting, it’s doing.
Let’s lighten the load, starting with this week’s Biz Gems.👇
💎Biz Gems
Exclusive tools and resources. No waiting. Just winning.
The Latest from Sherry
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Money Corner
To help get you motivated about making money for your business, I share resources in each issue to help you Get Money!
SEE THIS WEEK’S WAYS YOU CAN GET FUNDING →
Digital Marketing News
Master the 3-2-1 Rule on LinkedIn to Quickly Build Your Personal Brand.
The 3-2-1 rule breaks down your weekly LinkedIn content into three distinct categories:
Meta adds business voice calling to WhatsApp Business
WhatsApp Business, which has over 200 million monthly users, has been a notable revenue driver for Meta. WhatsApp said it will soon add a way for customers to send and receive voice messages from businesses as well.
Posts of The Week
Hot Off The Feed
Tool up without tech stress.
Top Tool of The Week
Building your personal brand isn’t just about what you say; it’s about how you show up.
That’s where Canva comes in.
With Canva, you can:
Design polished graphics that match your brand (even if you’re “not a designer”).
Create consistent social posts, presentations, and even eBooks without spending hours.
Build branded templates you can use over and over to save time and keep your look cohesive.
If your personal brand feels all over the place visually, this tool will change that fast.
And here’s the best part, you can take Canva even further inside The Vault, where I share ready-made client-getting templates and marketing systems designed to help you stand out and save hours each week.
👉 Check out the video below to see exactly how you can leverage for your business.
Until next time
That’s it for this Tuesday’s Issue #90. Thank you so much for reading The Biz Starter❤️. I welcome your thoughts, so feel free to hit reply.
Coach Sherry Business Strategist
“This Didn’t Feel Like a Consultation… It Felt Fun!”
See For Yourself: Book a Strategy Call!
𝗙𝘂𝗻𝗱𝗶𝗻𝗴. 𝗚𝗿𝗼𝘄𝘁𝗵. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀. 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱
