Hey Powerful BizStarters,

Happy New Year! I hope your 2025 is off to an incredible start.

Thereโ€™s something special about fresh beginningsโ€”itโ€™s like the perfect opportunity to reset, refocus, and go after even bigger goals.

Iโ€™ve been working on scripts for my sales team and researching hundreds of offers and landing pages.

I noticed one thingโ€ฆ99% of the landing pages I see fail where it matters most. They donโ€™t clearly say:

  • Who they help.

  • What they help them do.

  • How they actually make it happen.

  • How much it costs.

Instead, I see heaps of flowery language that looks good but leaves visitors confused and clicking "X."

Example 1

โŒ โ€œTransform your dreams and unlock possibilities.โ€ (Inspiring? Yes. Clear? Not even close.)
โœ… โ€œWe help women entrepreneurs build six-figure businesses using simple strategies for just $149/month.โ€ (Now they know who it's for, what it does, and how much it costs.)

Example 2

โŒGet your financial future on track today!โ€ (What does that even mean?)
โœ… โ€œWe help women business owners take control of their finances with personalized coaching for $499/month.โ€ (Specific and easy to understand.)

Example 3

โŒ โ€œUnleash your full potential and grow!โ€ (But how?)
โœ… โ€œWe teach women how to double their productivity in 60 days without burnout through our time management system, starting at $297.โ€ (Actionable, confident, and crystal clear.)

So remember, if your dream clients canโ€™t quickly figure out who, what, how, and how much, youโ€™re losing conversions.

Ditch the fluff and turn clicks into customers!

Now, letโ€™s get into this weekโ€™s tips, ideas, resources, and the latest news!

Cool Biz Starter๐Ÿš€Resources

โญTurn your expertise into profitโ€”no Zoom calls, no inventory required. Learn how.

Also, my favorite tool to grow my business. Try it for free!

๐Ÿ’œDid you know I have an affiliate program? Yepโ€ฆcheck it out!

The Latest from Sherry

If youโ€™re trying to turn clicks into conversions, your landing page isnโ€™t just a digital placeholderโ€”itโ€™s your firstย impression, your elevator pitch, and your golden ticket all rolled into one. In this weekโ€™s article we cover how to improve your landing page conversions.

๐Ÿ’นMoney Corner a/k/a Get Moneyโ€ผ๏ธ

To help get you motivated about making money for your business, I share resources in each issue to help you Get Money!

๐Ÿ‘ฉ๐Ÿฝโ€๐Ÿ’ปDigital Marketing News

๐Ÿ“†Posts of the Week

๐Ÿ”จTop Tool of the Week

Zenler is an all-in-one online course platform perfect for creators, educators, and entrepreneurs. Over the past 3 years, Iโ€™ve used it for website building, course hosting, email marketing, automation, and webinars. Its intuitive drag-and-drop design and features like membership sites and live classes make it easy to create and manage courses while engaging your audience like a pro. My favorite Zenler features areโ€ฆ

Course Creation

  • Host videos on the platform without restrictions on the number of lessons

  • Deliver content in multiple ways: videos, audio, PDF, interactive lessons with PPT, downloads, quizzes, and surveys

Marketing

  • Email automation

  • Site builder

  • Live coaching

  • Community building

Community

  • Create a membership site with tiered pricing for access levels

  • Design the membership area with page designer

  • Conduct live classes to connect and engage with the audience using Zenler Zoom

  • Host live webinars for marketing strategy

Marketing Funnels

  • Build email list with high converting, done-for-you marketing funnels

  • Setup emails and action sequences based on user actions on the site

Quizzes and Surveys

  • Create graded quizzes, timed quizzes, and surveys

Website

  • Host website alongside the academy, all in one place without tech hassle

Support

  • Access to an entire ecosystem of support, expertise, and best practices to help grow the business

Don't take my word for it. Try Zenler for yourself.

โณUntil Next Time

Thatโ€™s it for this Tuesdayโ€™s Issue #77. Thank you so much for reading The Biz Starterโค๏ธ. I welcome your thoughts, so feel free to hit reply.

Goodbye Biz Starters!

Whenever you're ready, there are 3 ways I can help you:

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