Hey Powerful BizStarters,

Happy New Year! I hope your 2025 is off to an incredible start.

There’s something special about fresh beginnings—it’s like the perfect opportunity to reset, refocus, and go after even bigger goals.

I’ve been working on scripts for my sales team and researching hundreds of offers and landing pages.

I noticed one thing…99% of the landing pages I see fail where it matters most. They don’t clearly say:

• Who they help.

• What they help them do.

• How they actually make it happen.

• How much it costs.

Instead, I see heaps of flowery language that looks good but leaves visitors confused and clicking "X."

Example 1

❌ “Transform your dreams and unlock possibilities.” (Inspiring? Yes. Clear? Not even close.)
✅ “We help women entrepreneurs build six-figure businesses using simple strategies for just $149/month.” (Now they know who it's for, what it does, and how much it costs.)

Example 2

❌Get your financial future on track today!” (What does that even mean?)
✅ “We help women business owners take control of their finances with personalized coaching for $499/month.” (Specific and easy to understand.)

Example 3

❌ “Unleash your full potential and grow!” (But how?)
✅ “We teach women how to double their productivity in 60 days without burnout through our time management system, starting at $297.” (Actionable, confident, and crystal clear.)

So remember, if your dream clients can’t quickly figure out who, what, how, and how much, you’re losing conversions.

Ditch the fluff and turn clicks into customers!

Now, let’s get into this week’s tips, ideas, resources, and the latest news!

Cool Biz Starter🚀Resources

⭐Turn your expertise into profit—no Zoom calls, no inventory required. Learn how.

Also, my favorite tool to grow my business. Try it for free!

💜Did you know I have an affiliate program? Yep…check it out!

The Latest from Sherry

If you’re trying to turn clicks into conversions, your landing page isn’t just a digital placeholder—it’s your first impression, your elevator pitch, and your golden ticket all rolled into one. In this week’s article we cover how to improve your landing page conversions. 

💹Money Corner a/k/a Get Money‼️

To help get you motivated about making money for your business, I share resources in each issue to help you Get Money!

👩🏽‍💻Digital Marketing News

📆Posts of the Week

🔨Top Tool of the Week

Zenler is an all-in-one online course platform perfect for creators, educators, and entrepreneurs. Over the past 3 years, I’ve used it for website building, course hosting, email marketing, automation, and webinars. Its intuitive drag-and-drop design and features like membership sites and live classes make it easy to create and manage courses while engaging your audience like a pro. My favorite Zenler features are…

Course Creation

• Host videos on the platform without restrictions on the number of lessons

• Deliver content in multiple ways: videos, audio, PDF, interactive lessons with PPT, downloads, quizzes, and surveys

Marketing

• Email automation

• Site builder

• Live coaching

• Community building

Community

• Create a membership site with tiered pricing for access levels

• Design the membership area with page designer

• Conduct live classes to connect and engage with the audience using Zenler Zoom

• Host live webinars for marketing strategy

Marketing Funnels

• Build email list with high converting, done-for-you marketing funnels

• Setup emails and action sequences based on user actions on the site

Quizzes and Surveys

• Create graded quizzes, timed quizzes, and surveys

Website

• Host website alongside the academy, all in one place without tech hassle

Support

• Access to an entire ecosystem of support, expertise, and best practices to help grow the business

Don't take my word for it. Try Zenler for yourself.

⏳Until Next Time

That’s it for this Tuesday’s Issue #77. Thank you so much for reading The Biz Starter❤️. I welcome your thoughts, so feel free to hit reply.

Goodbye Biz Starters!

Find me on  LinkedIn, X, or Book a 1:1 Call