Hey Biz Starter!

Not sure if you’ve noticed…

but I’ve changed the name of my business.👀

Yes, since moving into our East Coast summer home from Nevada...permanently...it was the only option. I won’t bore you with the details of the state regulations that require this🙄, but it had to be done.

This is the third name change in 25 years because of state regulatory requirements and a change of physical location because of my learning center.

To avoid ever doing this again, I changed it to the one thing that will never change, my name…

Dr. Sherry Perez, LLC—I think it’s genius when you think about it.

All the branding of “me” with all the protections and benefits of an LLC.😇

The good news is it allowed me to rethink my focus, messaging, and brand guide.

If you’ve ever experienced a name change in your business, the forest of changes you must make is deep.

Links, links, and more links were updated.🤦🏽‍♀️My team did a great job updating our backlinks to minimize the hit to our SEO and Google Analytics. But updating all the sales funnel links almost brought my assistant to tears.

Our mission is the same, but I wanted to change up a few areas because a third of my clients are corporate clients.

There is one thing entrepreneurs, small business owners, and corporate businesses all have in common…

A reliable revenue stream is needed to have a stable and successful business.

Building a business is like building a foundation—without regular income, it will crumble.

For steady revenue and stability, consider this: focus on what clients need and find ways to help them consistently.

I had a client who was a web designer.

I set up her regular income to focus on ongoing services like website maintenance, SEO improvements, and analytics. These aren't just add-ons; they’re essential for helping her clients reach their goals. By positioning yourself as a partner in their success, you become their go-to for consistent support.

Here are examples of how you can create recurring income for your business based on your expertise, including a brief description, target audience, and potential benefits:

Stay tuned for more as we settle into our new name and branding refresh.

I hope you find inspiration in today’s lead article to see how your business can build stable, recurring revenue.

Cool Biz Starter🚀Resources

⭐Turn your expertise into profit—no Zoom calls, no inventory required. Learn how.

Also, my favorite tool to grow my business. Try it for free!

Now, let’s get into this week’s tips, ideas, resources, and the latest news!

The Latest from Sherry

From Zero to Recurring: A Beginner's Guide to Building a Steady Income Stream

Want to know the secret to a smoother ride in business? It's not about chasing one-off deals or living off the highs of a single sale. It's about building lasting relationships and delivering consistent value that keeps customers returning for more. That's where recurring revenue comes in—a steady income stream that helps you weather the ups and downs of business.

Whether you're a consultant, a product rockstar, or a service superhero, recurring revenue is the key to creating a loyal customer base that sticks with you for the long haul. Let’s walk through recurring revenue, why it’s such a powerful model, and three case scenarios to show you how to use it in your business.

💹Money Corner a/k/a Get Money‼️

To help get you motivated about making money for your business, I share resources in each issue to help you Get Money!

👩🏽‍💻Digital Marketing News

📆Posts of the Week

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⏳Until Next Time

That’s it for this Tuesday’s Issue #73. Thank you so much for reading The Biz Starter❤️. I welcome your thoughts, so feel free to hit reply.

Goodbye Biz Starters!

Find me on  LinkedIn, X, or Book a 1:1 Call