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- 😇The Power of Now: How to Avoid the "Sleep On It" Mentality
😇The Power of Now: How to Avoid the "Sleep On It" Mentality
...break free from slow opt-ins
Sherry —The Biz Starter
May 21, 2024
Welcome to another edition of The Biz Starter!
It’s almost summer! Can you believe we’ve almost made it through half the year?
I’m looking forward to taking the rest of May off to finish preparing our home for a new puppy. We’ve adopted dogs for years, but I look forward to having a puppy.
My favorite part is the planning and having a countdown to his arrival. This got me thinking about the importance of giving your offers a deadline.
Countdown counters can split opinions, some adore while others detest. Is it necessary to stir such strong feelings?
But a lot of marketers worry that urgency = ick.
And sure, it can.
Fake countdown timers, unfulfilled promises, and pretend-limited spaces for digital products are all a bit... icky—yes!
However, a clear and fair deadline for accessing a discount or bonus will benefit your potential customers.
It creates a window of opportunity.
But whether you're in camp, yay or nay, there's no doubt that urgency works.
I just read a case study where urgency increased conversions by 332%!
That’s right.
Countdown timers can help avoid this decision fatigue and prevent your ideal customers from missing out.
That's why I love a deadline and am usually relieved to find one - in fact, I rarely buy anything without some urgency! ⏳
Have you ever debated a decision so long that it starts to hang over you like a dark cloud?
Or thought, 'I'll come back to this later,' only to forget and miss out?
I know I have!
I think it's really important to remember that even if you don't like countdown timers, there are probably just as many people in your audience that DO - maybe even more!
This week, we’ll cover leveraging deadlines to increase lead decision-making.
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Now, let’s get into this week’s tips, ideas, resources, and the latest news!
The Latest from Sherry
How to Leverage Deadlines to Increase Lead Decision Making
As service providers and freelancers, mastering the art of persuasion is a vital skill in securing clients and projects. One powerful tool that can significantly impact your success is the strategic use of deadlines and countdowns in your offers. Let’s explore how deadlines and countdowns affect your business.
💹Money Corner a/k/a Get Money‼️
To help get you motivated about making money for your business, I share resources in each issue to help you Get Money!
👩🏽💻Digital Marketing News
📆Posts of the Week
10 Content Creation Ideas for Your Business
1.Keep track of the top questions your target market asks about your company. Think about different ways you could answer them.
2.What have your customers needed help with in the past? Create content that provides a solution.
— Sherry-The Biz Starter🚀 (@ThinkDesign_Ed)
3:34 PM • May 6, 2024
🔨Top Tool of the Week
Successfully Begin Your Journey as an Entrepreneur: A Step-by-Step Checklist
Discover valuable tips and resources to save time starting your business. The checklist gives you step-by-step advice from a startup expert. It covers branding, marketing strategies, customer acquisition, and financial organization.
The checklist is designed to be helpful for business owners of all industries and stages of the startup process. Avoid costly mistakes, equip yourself with time-saving tools for success, and grab your no-cost 10-page PDF checklist.
⏳Until Next Time
That’s it for this Tuesday’s Issue #61. Thank you so much for reading The Biz Starter❤️. Do you have any plans for this summer? I’d love to hear about them! I welcome your thoughts, so feel free to hit reply.
Goodbye Biz Starters!
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