👉“I’m Not Like Other Coaches” – Said Every Coach Ever

Hey Biz Starters!

Trigger Alert (but in a loving way):

This one’s for every coach who’s tired of blending in.

We’ve all been there. You scroll for five seconds and suddenly every coach is “magnetic,” “multi-passionate,” and “not like the others.”

But let’s be real—if you have to say you’re different, it’s probably not doing the job.

Ever feel like you're shouting into the void while every other coach is also shouting, “Authenticity is your superpower!” like it’s a personality type. 

Welcome to the echo chamber of 2025.

The Coach Lookalike Problem.

It’s tough out there.

Everyone has a vision board, a “CEO” sweatshirt, and a podcast called Unapologetically Something. But standing out doesn’t mean louder colors or more buzzwords—it means clarity, courage, and a little creativity.

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I remember launching my first coaching offer in 2008. Until then, my consulting firm helped law firms, banks, and other corporate clients. Coaching one-on-one “individuals” is a bit different. I was so nervous about being “different” that I ended up sounding like everyone else. My tagline? “Helping you grow your business with confidence.”

Groundbreaking, right?! Uh no.

It wasn’t until I started sharing my real story—like how I once cried in a Taco Bell parking lot in Springfield, Virginia, after a failed client presentation—that people started listening. Vulnerability isn’t a trend; it’s a trust builder.

And the data backs it up. According to LinkedIn, posts showcasing personal stories have a 2x higher engagement rate than generic advice posts.

Authenticity isn’t just nice; it’s necessary. Here are 4 ways to do better:

→ Stop giving advice. Start telling stories.

→ Show your losses, not just your wins.

→ Say one honest thing a day—even if it scares you.

→ Write like you're texting a friend, not pitching a client.

In a sea of coaching clones, the real flex is being unmistakably you. So when you scroll to “The Latest from Sherry,” just know—I was holding that smile like a pro... while a hornet’s nest dropped from the roof of my porch. The scream? That came right after the photo.

—Sherry

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