A subscriber emailed me to ask if I've ever felt lost with setting up my business to provide services like coaching or consulting.

Honestly, I did once, and it worried me.😟

I knew it was a symptom of a larger problem...The real problem was I struggled with what so many people who want to be a coach or consultant struggle with—communicating their unique value proposition (UVP).

Whether you’re coaching someone on how to be a better marketer, sew, make soap, take photos, code, etc., giving away your time for free hurts your business.

I tweaked my unique value proposition to grow my consulting business.

I helped my client sell out her April and May coaching sessions by redefining her UVP, and here is what I did to get her there...

✔️She started where most coaches, consultants, and service providers begin - offering complimentary calls/sessions and creating proposals.

✔️This helped her get more information on what her target audience needed help with to tailor her positioning better to attract more qualified clients.

After a month of this, I waited…then it happened…a breakthrough!💫

She realized her expertise and time were too valuable to give away for free! Plus she had the data from her target audience to succeed.

You must accept this realization to make the second phase work.⤵️

Why? Because in discovery calls, you provide valuable advice and information to potential clients they won’t get elsewhere for free.

Free discovery calls and writing proposals for free don’t pay the bills.

✔️Next, we tweaked her value proposition and stopped free discovery calls and proposals.

✔️Selling paid discovery involves offering a process to clients where a small discovery and strategy project is paid for upfront, allowing for collaborative discussion of goals, plan creation, and agreement before implementation.

✔️With paid discovery calls, she established stronger relationships with clients by working with them to identify their goals, available resources, budget, and timeline. It minimizes the guesswork and ensures a more successful outcome.

To a client, this looks amazing and positions you differently from your competitors.

Plus, you better understand your client's needs, build trust, create a solid foundation for future projects—and best of all you get paid for your time.❤️

Once my client started respecting her value and honoring her worth, she could help people from a position of openness without restrictions.

Do you think you could try it for your business? Hit reply and let me know.

As you dive into this week's edition of The Biz Starter 🚀Newsletter, think about how you can potentially start or expand your business to share your expertise, no matter what level you're at now.

If you need me, you know where to find me - right here😉

I wish you a fantastic week!

—Sherry

Also, my favorite tool to grow on Twitter and LinkedIn. Try it for free!

Now, let’s get into this week’s tips, ideas, resources, and the latest news!

Hey there, aspiring coach! Do you dream of helping people overcome obstacles and become their best selves? Is there something you are great at you can teach others? It takes work and some serious skill-building. Don't worry; I'm not here to crush your dreams. I'm here to tell you anyone can become a great coach with the right tools. And lucky for you, I've got those tools right here. My latest blog explains the key skills to master for coaching success.

It's your business. So get comfortable talking about money. A business not earning revenue is a hobby. To help get you motivated about making money for your business, in each issue, I share resources to help you Get Money!

Need $4,000 To Help Your Business Grow? Apply for a business development grant from the NASE worth up to $4,000!

IFundWomen continues its commitment to women entrepreneurs by awarding $5,000 grants plus a seat in the award-winning IFundWomen Method Crowdfunding Accelerator to 12 deserving applicants. Applications are now open through May 24, 2023.

Black women-owned businesses are vital to our economy yet receive less than one percent of venture capital funding. Fearless Fund is deepening its commitment to this community by launching the 2023 Fearless Strivers Grant Contest. Open to black women who are legal U.S. residents (including DC), 18+, and the principal owner of a U.S.-based small business. Apply before 8/31/23.

You Can Get Verified on LinkedIn Now (for Free)

Success stories are encouraging and show you it IS possible. The faster you choose to succeed...consciously with your mind, emotionally, and energetically with your being...the faster it will be yours and change your lifestyle.

A showcase of success stories by trailblazing Filipina entrepreneurs.

Community builds strong leaders and helps people 🎵come together🎵 to achieve great things. Create a sense of community. Most people want to come together and feel a part of something bigger. Community is everything. Check out what's happening in community news.👇

Did you know satisfaction comes from working with your hands? It could be building, shaping, or making something; or carefully piecing something together... It is such a good feeling when it all comes together. It is good for the soul to create with our hands.

🔹Get Your Etsy Shop in Shape for 2023 at EtsyUp on May 18th.

🔹Pinterest Invests in Shopping Tech to Retain Platform’s Merchants.

🔹9 Ways for Programmers to Monetize Their Skills on Etsy.

🔹What is Shopify and How Does it Work?

I see hundreds of solopreneurs, freelancers, and entrepreneurs operating a business in their name. Why put the liability on your personal assets? When it takes just a few minutes to create your LLC.

Forming an LLC provides personal liability protection, greater credibility, tax benefits, and flexibility—depending on the specific business.

Start and grow your business with the peace of mind of doing it right, avoiding personal liabilities, and having credibility with your customers. Get fast and simple services to launch your business starting at $0 plus state fees.

That’s it for this Tuesday’s edition. Thanks as always for reading The Biz Starter!🙂 Please forward this to friends and colleagues who can benefit from entrepreneur growth content. If you have any questions or would like to discuss working with me, please email me directly at [email protected]. I'll get back to you straight away!

If you enjoyed this Issue #34, I'd love for you to mention it on your socials, don't forget to tag me.❤️

Goodbye Biz Starters!