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- 😖Confused Minds Don’t Convert—Here’s Proof
😖Confused Minds Don’t Convert—Here’s Proof
Cut the Choices. Boost the Yes.
Sherry —The Biz Starter
May 06, 2025
Hey Biz Starters
You ever get excited to make a big move in your business, only to get stuck at the finish line by too many dang choices?
That was me last week.
I’m officially building an agency (yes, it’s happening!), and I was all set to check out after grabbing the perfect domain name. Then BAM—an avalanche of options. Hosted email? Outlook or Google? One year, three years, or forever? Add storage? Add security? Add stress?
It was a reminder that sometimes, doing less really does lead to more—especially when you're trying to close the sale.
What should’ve taken 30 seconds turned into a 10-minute spiral.
It was annoying, confusing, and made me second-guess the whole thing.
That’s exactly what not to do when your customer’s ready to buy.
Too many choices kill momentum.
One of the best moves I’ve made while building this agency and finishing up my book (psst… waitlist’s open) is cutting down the number of offers and capping timelines.
Research shows that too many choices hurt sales. In a HubSpot study, businesses that reduced options on landing pages saw conversion rates increase by up to 266%.
Another study by InnerTrends found that simplifying a pricing page led to a 21% lift in signups.
Because fewer options don’t just simplify your backend—they make it easier for clients to say yes.
And when clients say yes faster? That means more revenue, less friction, and no more “let me think about it” turning into never heard from again.
Now let’s slide into this week’s Biz Gems...
—Sherry
💎Biz Gems
Exclusive tools and resources. No waiting. Just winning.
👉Do you want to publish a book to grow your business?
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The Latest from Sherry
HEY FROM MARYLAND!Nothing beats real connections. I had the best time catching up at a local networking event with my mentor and coach Johnny Jones and fellow Elite Partner Bryanna. Even if your business lives online, your reputation doesn’t have to. In-person networking is still one of the fastest ways to build trust, spark real conversations, and open unexpected doors. Because showing up doesn’t always mean showing up online. People remember your energy—not just your links. This is something I unpack in my upcoming book, Clients Without Content: The Less Posting, More Profits System. It’s not about creating more content for social media—it’s about doing what actually moves the needle. |  Powerful convos with powerful people. Caught up with my mentor Johnny Jones and fellow Elite Partner Bryanna Goode at a local networking event—and left refueled! |
Money Corner
To help get you motivated about making money for your business, I share resources in each issue to help you Get Money!
SEE THIS WEEK’S WAYS YOU CAN GET FUNDING →
Digital Marketing News
 Creators are flocking to LinkedIn — and brands’ dollars are right behind them.As LinkedIn positions itself more firmly as a home for creators, influencer marketers … |  How a 22-year-old in Iowa built a jewelry business using Instagram, social mediaThis is one in an occasional series on Iowa influencers who are finding new ways to tell the story of the state through social media… |
 Threads’ web app is moving from .net to .comThreads on the web has a new address. Now, you can access the Meta-owned network by heading to… |  How to Use Threads: The Complete GuideThe social network Bluesky has been growing at a rapid rate. The site has added over 15 million users… |
Hot Off The Feed
Posts of The Week
We shared a lot—these stood out. Quick, smart, and worth the scroll.
 ▪️𝗪𝗮𝗻𝘁 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗱𝗿𝗲𝗮𝗺 𝗰𝗹𝗶𝗲𝗻𝘁𝘀?𝗤𝘂𝗶𝘁 𝗱𝗼𝗶𝗻𝗴 𝗧𝗛𝗜𝗦 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴? Stop chasing leads. up anyway. |  ▪️ 𝗦𝘁𝗼𝗽 𝘀𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴. Coaches ARE getting business funding. |  ▪️You could wait 25 years to finally feel ready to… |
Tool up without tech stress.
Top Tool of The Week
This Month’s Tool: Pitch Better. Close Faster.
Tired of second-guessing your offer or freezing when it’s time to sell?
This month’s Vault drop gives you exactly what to say—and how to say it—to start turning conversations into clients.
You’ll get:
✔️ Plug-and-play sales scripts
✔️ A polished and customizable 5-slide deck to showcase your offer
✔️ A faster path to “yes” without sounding pushy
It’s not theory—it’s the same framework used to land real clients, again and again.
And when you grab May’s drop, you also unlock April’s bundles—including the Passive Income Starter Kit to help you earn your first $500 online, even while you sleep.
Want more clients and less stress when you sell?
Head to the Vault. It’s ready for you.
Until next time
That’s it for this Tuesday’s Issue #85. Thank you so much for reading The Biz Starter❤️. I welcome your thoughts, so feel free to hit reply.
Coach Sherry Business Strategist
Find me on LinkedIn or Book a 1:1 Call
𝗙𝘂𝗻𝗱𝗶𝗻𝗴. 𝗚𝗿𝗼𝘄𝘁𝗵. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀. 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱
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